|Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
|المملكة العربية السعودية
الجامعة السعودية الإلكترونية
Department of Business Administration
College of Administrative and Financial Sciences
Marketing Management (MGT 201)
Due Date: 8th October 2022 @ 23:59
|Course Name: Marketing Management||Student’s Name:|
|Course Code: MGT201||Student’s ID Number:|
|Semester: 1st||CRN: 12691|
|Academic Year: 2022-23|
For Instructor’s Use only
|Students’ Grade: Marks Obtained/Out of 15||Level of Marks: High/Middle/Low|
General Instructions – PLEASE READ THEM CAREFULLY
Part-A: Case Study
Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
Part-B: Critical Thinking
Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.
Chapter-3. (2.5 Marks) (Minimum 150 words)
Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)
Important Notes: –
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