Bus 402 quiz 3 | Accounting homework help

  

Question 1 

  1. One-to-one marketing is a      marketing strategy that:

  

gathers data on individual customers   and then tailors an appeal to their needs and tastes.

 

uses technology to make customers   feel like they are being treated special.

 

focuses on the use of personal   selling and consultative advising of customers.

 

relies heavily on geographic data but   ignores demographic and psychographic data.

2 points   

Question 2 

  1. The key to marketing success is:

  

economy of scale in promotion by   creating broad-based ad campaigns.

 

understanding customers’ unique   needs, wants and preferences.

 

the use of direct-marketing and   e-commerce.

 

catering to teenagers.

2 points   

Question 3 

  1. ________ refers to developing,      maintaining, and managing long-term relationships with customers so that      they will want to keep coming back.

  

Customer relationship management

 

Customer retention management

 

Customer management software

 

Customer reassurance management

2 points   

Question 4 

  1. One “natural” advantage      small businesses have over large businesses, which can be a significant      competitive advantage, is:

  

relationship marketing.

 

their ability to conduct market   research.

 

their lower costs.

 

their ability to serve many highly   diverse target markets.

2 points   

Question 5 

  1. Which strategy allows a small      company to maximize the advantages of its smallness and to compete      effectively even in industries dominated by giants?

  

Grand market strategy

 

Mass strategy

 

Niche strategy

 

None of the above

2 points   

Question 6 

  1. Under ________, a manufacturer      splits the cost of advertising with a small retailer if the retailer      features its product.

  

cooperative advertising

 

shared advertising

 

direct advertising

 

integrated marketing

2 points   

Question 7 

  1. The most commonly used method of      establishing an advertising budget for a small business is:

  

a percentage of sales.

 

spending what competitors spend.

 

objective-and-task method.

 

what is affordable.

2 points   

Question 8 

  1. ________ is any sales presentation      that is nonpersonal in nature and is paid for by an identified sponsor.

  

Promotion

 

Advertising

 

Personal selling

 

Publicity

2 points   

Question 9 

  1. Tactics that can help an      entrepreneur stimulate positive publicity for the firm are:

  

writing news releases and faxing them   to the media.

 

sponsoring a community project.

 

promoting a cause.

 

All of the above

2 points   

Question 10 

  1. The key to the success of direct      mail advertising is:

  

designing the right envelope.

 

the accuracy of the customer mailing   list.

 

creative use of color and photographs   in the mailing.

 

using key words such as   “free,” “hurry,” and “savings.”

2 points   

Question 11 

  1. When a small business owner      doesn’t want to make a pricing decision, he/she can use a(n) ________      pricing strategy.

  

price lining

 

suggested retail

 

opportunistic

 

multiple unit

2 points   

Question 12 

  1. Many small business owners use a      ________ strategy to move stale, damaged, or slow moving goods or to      encourage shoppers to purchase merchandise before an upcoming season.

  

multiple pricing

 

opportunistic pricing

 

discount pricing

 

price lining

2 points   

Question 13 

  1. Probably the most important      consideration a manufacturer has when setting the final price of its new      exclusive perfume is:

  

the perfume’s production cost.

 

competitor’s prices.

 

the image the company wants to create   for the scent in the customer’s mind.

 

choosing between odd pricing and   price lining.

2 points   

Question 14 

  1. The Omega Company introduces      products with a higher-than-normal price in an effort to quickly recover      the initial developmental and promotional costs of the product. The Omega      Company is pursuing a ________ pricing strategy.

  

fixed-price

 

skimming

 

penetration

 

loss leader

2 points   

Question 15 

  1. ________ is a technique which      greatly simplifies the pricing function by setting the same price for      items with similar characteristics.

  

Odd pricing

 

Leader pricing

 

Price lining

 

Geographical pricing

2 points   

Question 16 

  1. ________ is a trend where people      test products in retail stores but buy them online.

  

Showboating

 

Commoditizing

 

Onlining

 

Showrooming

2 points   

Question 17 

  1. The ________ is the cost a company      incurs to generate each purchase.

  

CTA

 

CPA

 

CSA

 

CMA

2 points   

Question 18 

  1. For many entrepreneurs, the      barrier for launching e-commerce is:

  

where and how to start an e-commerce   effort.

 

lack of funding.

 

lack of IT staff.

 

Both B and C

2 points   

Question 19 

  1. Which of the following statements      is true for improving a company’s search placement results?

  

Visit competitors’ sites for key word   ideas, but avoid using the exact phrases.

 

Consider using less obvious key words   and brand names.

 

Ask customers which words and phrases   they use when searching for the products and services the company sells.

 

All of the above

2 points   

Question 20 

  1. E-Commerce requires a basic      infrastructure somewhere in the channel of distribution to process orders,      maintain inventory, ________, and handle customer service.

  

fill orders

 

process e-mail

 

technology

 

All of the above

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At Buy An Essay, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: support@acmehomework.com.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Buy An Essay has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.

Essays

Essay Writing Services

At Buy An Essay, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.

Admissions

Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.

Editing

Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.

Coursework

Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.