Read Chapter 2 found in your Capsim e-Textbook, Marketing: How do we identify, entice and add value for customer?
Porter’s Five Forces model is a well-known approach to developing a sustainable competitive advantage. For a company to develop a competitive advantage, however, the four functional areas, as described in Chapter 2, and the employees must effectively work together toward shared goals and manage the complex interactions of ideas, people, and capital. Address the following:
250 words in length,
1 Reference in addition to e-Text
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