Topic: Stitch Fix
The purpose of this assignment is to create marketing communications recommendations for a marketing campaign. This connects to course learning outcomes of identifying the role of marketing in communicating value for customers, as well as applying the concepts of value proposition and positioning. This assignment also connects with prior assignments from Weeks 2 and 4.
For this assignment, you will again assume the role of a marketing analyst. Your consulting firm has been hired to assist with a campaign effort for the client company of your selected product/service. This time the task will be to help create aspects of the marketing campaign. You will communicate your results in a professional presentation slide show commonly known in marketing as a “deck.”
Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message must reach consumers to create awareness and generate need with those potential customers.
There are three steps to this assignment. Review all three steps before you begin.
I. The Marketing Message
Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message much reach consumers to create awareness and generate need with those potential customers.
II. The Marketing Communication Tools
III. Recommendations (Summary and Conclusion)
Communicate your results in a Microsoft PowerPoint presentation. This is a presentation that would be effective in a professional marketing setting. See Creating Effective PowerPoint Presentations
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