§ Customer Experience Journey analysis of yacht charter client.
§ Map out and analyze the journey of a customer chartering a yacht. Please use the tools and formats introduced in the sessions of Mrs. Hammond-Smith, discussing the yacht charter market, and Mr. Brooks. Please keep in mind the lessons from three CX-stages.
§ The emphasis is to demonstrate to us that you understand the yachting industry from both, the client and provider viewpoint, the customers’ journey in the chartering process, and analyze how and where this journey can be designed in a better, more effective, and efficient way. The emphasis is to demonstrate the application of the knowledge we shared throughout the course with you.
§ The report will be presented on 5 to maximum 7 pages (excluding cover page, references and appendices). The font being used is Times New Roman, font size 12, with a spacing of 1.5 lines). Please DO NOT use a ‘table of contents.’ Please name your file as follows First Name Last Name Yachting Elective CJM Final.doc/pdf.
Improvements to make:
Only use the documents that I linked
Appendix (please make one)
Introductions: (half a page)
Introduction what is yacht chartering (2-3 sentences) and customer journey mapping / yacht persona introduction to the concepts (concept in the article linked) is important in this chartering yachts.
Customer journey of chartering a yacht (3 pages min)
how and where this journey can be designed in a better, more effective, and efficient way.
Conclusion (half a page)
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